SCI-Arc has produced a new short film that serves as a reminder of the role of architecture in everyday life and begs the question: Can you imagine a world without architecture?

The film differs from typical messaging coming from architecture, arguably both the academic and professional communities. Instead of exploring elevations and tectonics, the video uses terms like beauty, humanity, and heights to reference architecture’s role in the world.

“The natural tendency is for schools of architecture—and even SCI-Arc—to talk to an insider audience, and in this context we always assume the relevance of architecture,” explains SCI-Arc Director Hernan Diaz Alonso. “To communicate with a larger audience we need to establish why architecture matters, why it needs to be supported, and why we need to keep educating architects.”

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