the truth about how to look handsome

doesn’t take a genius to see why guys want to learn how to look handsome and attractive:

In addition to increased confidence, good-looking guys just seem to have more… well, everything.

“In society, attractive people tend to be more intelligent, better adjusted, and more popular,” explains Stanford University’s Charles

“Research shows attractive people also have more occupational success and more dating experience than their unattractive counterparts.”

While the benefits of looking handsome and attractive are abundantly clear, the methods that average guys like you and I can use to elevate our looks and join the  aren’t as obvious.

Fortunately, figuring out how to look more handsome isn’t as difficult as you might think.

I spent a not-unweird amount of time studying, researching and ogling (errr, I mean, “investigating”) a lot of handsome dudes in order to reverse-engineer what makes a man look handsome and attractive.

And what I found was very good news for guys who don’t consider themselves traditionally handsome.

There are actually a number of easy-to-implement moves you, me and any regular-looking dude can use to look more handsome and attractive, even if you don’t have the squarest jaw or the fullest head of hair.

In this post I’ll share the most effective strategies any guy wondering how to look handsome and attractive can use to step up his style and put his best face forward.

How to Look Handsome and Attractive

1. Ditch Your Razor (and Get a Beard Trimmer)

In a study published in the Journal of Evolutionary Biology, women were shown a man’s face in various states of beardedness, from clean shaven all the way up to full Grizzly Adams.

“Stubble was judged as most attractive overall,” according to the study.

Interestingly, full beards were judged more attractive for long-term relationships than short-term ones, but in all cases men with clean-shaven faces ranked the lowest.

If you decide to go for the full beard, remember that healthy hair is handsome hair.

Make sure to use a good beard oil everyday to keep your facial hair looking lush and well kept.

Instead use a beard trimmer that will leave the perfect amount of stubble.

In addition to looking sleek and sexy itself, it leaves a perfect amount of stubble every time, with no razor burn or bumps.

2. Get Rid of Unsightly Body Hair

“Dammit, Jerry!”

On second thought, don’t throw that razor away just yet.

While stubble or a well kept beard might help you land a date, no one has ever said “Wow, look at all his sexy back hair.”

Keep yourself well groomed in the areas of your body that are most likely to peak out from underneath your collar or sleeves.


If you live in a warm climate or are heading on a beach-bound vacation, this rule extends to any body part that will be seen when you pop your shirt off.

Think shoulders, upper arms, lower back, etc.

Use a razor and some shaving cream to get rid of unflattering shoulder, back and neck hair.

If you prefer to go with something electric, I recommend using a different tool for your body hair than the one you use for your face.

(And if it’s good enough to handle your private parts, it’s more than capable of cleaning up your shoulders and back.)

3. Go Pluck Yourself

This is one of those things that Hollywood stylists know but the average guy doesn’t often think of:

You may not give your eyebrows much thought, but apparently women do.

“Your eyebrows are one of the first things we notice, besides that amazing smile, of

As guys we tend to focus on the more basic grooming measures like brushing our teeth and combing our hair, but as it turns out, the (handsome)

Once you become aware of how much eyebrows affect attractiveness, you’ll start noticing how really handsome guys – like, say, Hollywood leading men – almost always have impeccable brow game.

Pratt famously got in superhero shape for his role in Guardians, and there’s no denying that the extra muscle he packed on

But once he was there, Hollywood stylists apparently let him in on the eyebrow secret.

Let’s zoom in on the two photos above and take a closer look at those brows:

The goofy Chris Pratt of 2003 didn’t exactly have a unibrow, but his eyebrows are clearly untamed and kind of disheveled.

Which is to say, they’re exactly like yours and mine.

But the handsome-ass Chris Pratt who seduces Zoe Saldana and Jennifer Lawrence in blockbuster movies?

His eyebrows are clearly better groomed and more controlled than his younger self, as on point as his fitness, style and skin tone (more on that later).

4. Whiten Your Teeth

Speaking of grooming tricks you might not think of, when was the last time you gave much thought to your chompers?

It’s easy to forget about them, but everybody else sees your teeth every time you open your mouth.

So it’s in your best interest to keep them looking clean, well cared for and at least close to a normal shade of white.

For best results, consult your dentist about which method will work best for you.

(You probably shouldn’t go sticking things in your mouth based solely on the advice of a guy is at every possible turn.)

5. Rock a New Haircut

It’s no secret that men are creatures of habit.

And nowhere is this more plainly evident than on the top of our heads.

But by ignoring your hair, you’re missing out on a golden opportunity to elevate your look.

A well-chosen and well-styled look on top can make an otherwise “meh” visage look put together, refined and handsome.

Save the photos for each onto your phone, then take them into your barber to give them an idea of what you’re going for.

They’ll help you adapt the look to your head shape.

6. Use Less Hair Product

Your barber can only do so much. Once you’ve found the hair cut that works for you, it’s up to you to style it properly.

This is a mistake a lot of young guys make, and I have to admit that I was one of the worst culprits back in the day.

I grew up in the ’90s and came of age in the early ’00s, when both the boy band era and TV’s Friends were at their pinnacle.

I spent a lot of time thinking about how to look handsome in high school, and I incorrectly assumed the answer was to gob product into my hair by the handful.

At my worst, I was using about as much product as the kid in the photo below.

Anytime your hair looks like you could grade parmesan cheese against it, you’ve got a problem.

By contrast, let’s take a closer look at the hair on our handsome friend from this post’s banner image at the top:

Is there some product in there?

Almost certainly, yeah – it’s hard to maintain that “windswept” look without actual wind.

But did he overdo it?

Not at all. His hair looks both stylish and natural, which is generally the right look when you’re dressed casually. No wonder he’s smiling!

Try using just one finger when you scoop it out of the jar, then apply it and style it appropriately.

This method will help keep you from gobbing on too much. If you do need a little extra, you can always dip back in.

7. Clip Your Nails

It came with a nail clipper, and you need to use it.

You might have a (totally understandable and perfectly legitimate) argument for why plucking your eyebrows is one step further than you’re willing to travel on the road to handsometown.

But there’s absolutely no excuse for neglecting your nail-trimming duties.

No one’s saying you have to go get a manicure. (Though if you do, no one’s going to judge you for it, either – you do you, brotha.)

But for the love of god, don’t let your claws grow out of control.

8. Don’t Let Your Skin Go

Paul Rudd photos via Insider; Brendan Fraser photos via reddit (which presumably pulled them directly from my nightmares)

Most guys don’t spend much time thinking about our skin, much to the chagrin of both our health and our handsomeness.

In terms of your health, your skin is your body’s single largest organ (despite what you may tell women while sexting).

So keeping your skin healthy and happy plays a key role in longevity.

But skin plays a sneakily important role when it comes to your handsomeness, too.

Having smooth, healthy and youthful skin definitely contributes to a man’s overall attractiveness.

But even when your skin is a perfect 10/10, people might still have a hard time pinpointing why you look so good.

On the flip side, when your skin isn’t a perfect 10, it’s a lot more obvious—and a lot harder to correct.

Whether you have acne, sun damage or premature wrinkles, fixing an existing skin problem is a lot harder than preventing it from happening in the first place.

Fortunately, adopting a daily skincare regimen that will keep your skin looking healthy and young is easy.

As long as you choose the right products (and be warned: there are a lot of shitty ones out there), applying them each day takes no more than 30 seconds.

But it could become one of the healthiest and most handsome habits you ever adopt.

9. Try Self-Tanner
(Yes, seriously. Just hear me out.)

For the final grooming tip on this list, I’ve saved what’s undoubtedly the weirdest for last.

Now before I go any further, let me pause and acknowledge how bat-shit crazy this advice probably sounds.

We’re dudes! We don’t bother fretting about our tans, right??

Well, maybe we should.

A study done at the University of Toronto examined the skin tone of male and female models.

White male models had skin that was 15 percent darker than white female models, while the skin of black male models was 11 percent darker than their female counterparts.

Why do most male models have darker skin? Because women are apparently predisposed to finding darker shades of skin more attractive.

“Women favour darker, brooding men… [they] pick men with darker complexions… because these are associated with sex, virility, mystery, villainy and danger.”

Admit it: that bottle of Jergens is looking a little less ridiculous right about now, isn’t it?

To see the effects of darker skin in action, let’s re-examine our favorite humble-to-handsome transformation, shall we?

This time, ignore Pratt’s eyebrows; instead, look at his skin tone:

Now, it’s possible that leading-man Pratt spends a lot more time in the sun than his goofily disheveled former self.

But if I were a betting man, I’d wager that Star Lord’s highly paid stylists have used self-tanning cream or something similar to help him achieve a darker, more attractive (and more acne-covering) color.

10. Get Your Shirts (and the Rest of Your Sh!t) Tailoredh make the man – but they always make him look better.

Now that we’ve tackled the question of how to look more handsome from a grooming perspective, let’s look at a few tweaks you can make to your wardrobe to improve your overall look.

By far the most effective thing you can do to upgrade your current wardrobe without buying anything new is get your shirts, pants and other core wardrobe pieces tailored.

The “Secret Weapon” of Menswear

Don’t get me wrong: choosing the right color for your suit is important.

But tailoring is the secret weapon of menswear.

And since good local tailors are easy to find thanks to review sites like Yelp and Google, this one should be a no-brainer.

Next, go through your closet and try on everything you own.

Look in the mirror and compare what you see to the sizing guides linked to above.

If it doesn’t look right, set it aside and start a pile of stuff you plan to have tailored.

Bring in as many as you can at one time (while still leaving yourself something to wear, of course) and see if you can get a bulk discount from your tailor because you’ve brought in so much business.

By the time you’re done, you’ll practically have a brand-new wardrobe that fits like a glove…

…for about a tenth of the price of what a brand new wardrobe would actually cost.

11. Tuck and Roll

Now that your shirt fits properly, it’s time to learn how to wear it with style.

Tucking in your shirt – especially a shirt that’s well cut – immediately makes you look more polished and put together.

It conveys the message that you’re conscientious and care about your appearance, both of which contribute to attractiveness.

Rolling up your sleeves, meanwhile, makes you look a little more relaxed, conveying that while you make an effort to look good, you’re not too stuffy.

You can probably handle this one without any further instruction, but if you feel like doing a deep-

And if you frequently find yourself feeling frustrated that your shirt keeps coming untucked, try using or keep it in place.

12. Wear a Tie – Even (and Especially) When You Don’t Have To

expected to wear a suit and tie everywhere he went. (Sigh.)

Outside of a few scarce professions and social functions, the standard for menswear today has never been more casual.

And while that’s disappointing to menswear fanatics like me, the good news is that it also makes it easier than ever to handsomely stand out from the crowd.

“I asked a military hero the secret to leading a team into battle.”

The military hero’s answer?

“‘It all starts with how you’re dressed the first time you meet them,’” he replied.

“‘If your shoes are shinier and your clothes are better pressed, you’ll communicate confidence, a commanding presence. You’re telegraphing that you’re in charge.’”

Next time you’re in a situation where a (well fitted and appropriately tucked) dress shirt would suffice, try throwing on a tie to elevate the look even further.

By dressing just slightly better than you have to, you’ll gain handsome points in two ways.

First, you’ll look even more put together and better dressed than the guy standing next to you.

Second, in so doing you’ll instantly communicate that you’re a cut above the norm, which will make you seem all the more attractive.

As I alluded to above, Amazon has literally thousands of options for ties ranging in price from 2 bucks to 200.

Another great (if a little more on-the-nose) option , which has thousands of stylish, well made and well priced ties aimed at the modern man.

13. Blaze a New Trail

Not to be confused with its cousin the sports jacket, a blazer is basically a suit jacket with a more relaxed fit.

Because it has less structure in the shoulders, it gives off a more casual look and feel than a suit jacket, while still looking a hell of a lot sharper than a hoodie or sweatshirt.

ding something to layer under your blazer, check out my post about the nine most stylish types of sweaters, many of which you can wear under your jacket.

14. Step Up Your Shoe Game

If the handsome devil is indeed in the details, then you need to make sure your look is on-point all the way from head to toe.

The right pair of shoes can really make or break your entire look.

That’s why I highly recommend investing in a couple sharp, well made pairs of shoes from a reputable shoemaker like

Keeping Them Sufficiently Shined

Of course, if you don’t keep your shoes in good shape, you’ll miss out on their handsome benefits.

Remember what the military hero quoted above said?

“If your pants are whiter, your shoes are shinier… you’ll communicate confidence.”

Then, pick up , which will have (pretty much) everything you need to restore the sheen to your shoes.

After a full week or two of wearing your new shoes, break out the shoe shine kit and give ’em a polish.

In between, keep an eye out for scuffs, mud or anything else that might make your shoes look less than ideal.

15. Avoid Sh*tty Shades

If wearing the wrong shoes can ruin your look, imagine how consequential the accessories that you slap on your face must be.

As a style specialist, there’s nothing that makes me sadder than seeing an otherwise well put together man wearing the wrong sunglasses.

The right pair of shades can elevate a man’s look and lend him an air of effortless cool.

The wrong pair, on the other hand, can make an otherwise a well put together look worthless (and make already-bad getups look even worse).

Fads come and go pretty quickly, but sunglasses can be expensive, and you probably don’t want to be buying new frames every year.

That’s why I recommend choosing from a small handful of the most timeless, classic (and if I may say, quite dashing) men single styles .hey make a model called  that’s almost identical.

16. Convey Confidence with Your Body Language

Question: Which one looks more handsome to you? (Answer: Trick question! No one looks handsome in frumpy short shorts.)

Making sure your clothes and grooming are on point will go a long way toward making you look more handsome.

There are a lot of ways you can convey confidence, strength and attractiveness simply by using your body language effectively.

But to keep it simple, just focus on the basics.

Generally speaking, the men who are considered most dominant (and thus, most attractive) share a few physical traits:

They stand up straight, occupy a lot of physical space by adopting a wide stance or spreading their arms, and move slowly and deliberately.

That effect extends to other people as well – carry yourself like a young George Clooney, and other people will (subconsciously) take notice.

Stand with your feet shoulder width apart, keep your back straight, your chest out and your arms open rather than crossed to convey confidence.

Take Your Look to the Next Level

As you can see, there are a ton of ways you can work with what you’ve got to optimize your overall impression and make yourself look more handsome and attractive.

But if you really want to stand out from the crowd and optimize your appearance, you need to know how to out-dress the other guys.

It includes three over-arching strategies you can use to dress better, and 27 specific tips that you can implement into your wardrobe.

READ MORE:  Yes, You Can Grow (or Regrow) Your Eyebrows — Here’s How

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